Client Addition/Departure Rates

Statistically, the average annual client addition rate is 4% and the loss rate is 2% (including deceased clients). Ideally, firms should be growing their client base by at least 8% every year and only losing 1%.

As your clients age and pass away (and you lose those assets), you need to be replenishing them at a faster rate than you’re losing them, especially if you're not retaining those assets as they transition to the next generation. For a business to really thrive, it needs to be constantly growing – taking your eyes off of firm growth is never an option. Think “add” rather than “replace”.